Culiacan, Sinaloa.
Information In 1945, Dr. Daniel Cardenas
Mora, surgeon, sees the potential the the valley of
Culiacán has and decides to modestly begin an
agriculture business by forming a company together with
other collegues as well as the temporary help of his son,
Daniel Cardenas Izabal. Due to his vocation, Cardenas
Izabal decides to study agronomy in 1946 in a private
agriculture school called Hermanos Escobar, located in
Ciudad Juarez, Chihuahua, Mexico. Later on, in 1949, Dr.
Cardenas Mora together with his son, Daniel Cardenas
Izabal (fresh out of college) as well as Alfredo Tribolet
(who only lasts one season) reopen a small agriculture
operation, thus giving birth to the Tricar Label. In
1952, Dr. Daniel Cardenas Mora together with his son
Daniel, agree to open a Tricar distributing office in
Nogales, Arizona, U.S.A. This is the first office owned
by Mexican agriculturists, which is now an American
Corporation, whose president is Daniel Cardenas Izabal.
With the collaboration of
Daniel Cardenas Izabal, this modest agricultural
operation would become through the years an important
horticultural business. During that time an
important support in infrastructure, such as mechanized
packaging, refrigerated rooms, workshop areas and
greenhouses.
Daniel Cardenas Cevallos
joins the company in 1987 and is nowadays in charge of
running it. He collaborated with adapting new techniques
such as fumigating of soils as well as obtaining new
tomato seeds that can yield long shelf life, also he
builds the electronic packing. He has also
allowed the development of better commercialization and
organization systems, always keeping in mind honesty,
efficiency and quality as goals.
Juan Carlos Cardenas
Cevallos joins Tricar Sales, Inc. July of 1996 as it's
Vice-President. He has the challenge of improving Tricar
Sales, Inc. , its commercialization as
well as opening the distribution to a greater number of
agriculturists whose trademark is to offer the highest
quality products. In order to continue with the ongoing
tradition held generation after generation which has been
its philosophy: quality, quality and more quality.
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