-MORALITY: To help people and to avoid harm.

-RESPECT: Refering to how people treat us and we must give.

-TOTAL QUALITY: to do things better every day. (PMC)

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CONGRUITY: "You must do what you say".

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PERSEVERANCE: Tenacions, insistent, willing to do the "second effort".

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FRANKNESS: Capacity to have a dialog in which you can express personal opinions honestly.

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HARMONY: To make synergy of team, to reach that feeling of "I feel good" they see me well, things come well.